From The Douglas County Herald (August 27, 1936).

From The Douglas County Herald (August 27, 1936).

A blurb from Radio Wave (August 20, 1936) promoting Caroline Ellis’ new series, The Travels of Mary Ward.

Caroline Ellis left her first radio show, Joanna Taylor’s Fashion Flashes, in 1936 to record the transcribed series The Travels of Mary Ward for Montgomery Ward. Very much a re-skinning of Fashion Flashes, 170 episodes in total were recorded in 1936. This remains Ellis’ most accessible program for modern old-time radio fans and historians. This ad was featured in numerous newspapers.

A nice profile of Caroline Ellis from the Des Moines Tribune (March 3, 1940) during her run with Caroline’s Golden Store.

You can read more in my book about how Ellis wove the commercials into the daily scripts of Caroline’s Golden Store in contrast to the standard plugs common on the period’s soap operas (Belvidere Daily Republican, July 27, 1939).

Not sure how accurate this clip from the July 26, 1939, Pittsburgh Press is. Nothing vaguely resembling a horror story has survived in her personal papers.

Guila Adams as reported by the Wisconsin State Journal (July 15, 1939).

A short bio of Caroline Ellis from the July 3, 1939 Pittsburgh Press.

Virginia Jones was identified as one of the cast members of Caroline’s Golden Store in this June 6, 1939 Pittsburgh Press note.
This plug for the debut broadcast of Caroline’s Golden Store (Monday, June 5) is from the Cincinnati Enquirer.
