Caroline Ellis’ Caroline’s Golden Store debuted over NBC’s Midwest circuit (originating from Chicago’s WMAQ) in June 1939 after a six-month test run in Des Moines. Here is a note of that debut broadcast.

In preparation for the release of my book on Kansas City radio homemaker Caroline Ellis, I will be posting clippings that were not able to be included in the book. These first few will focus on her program Caroline’s Golden Store. This is from August 16, 1938 when it premiered over Des Moines’ WHO. Find it near the bottom of the schedule in the 11:30 timeslot against Sum Fun, Inquiring Mike, and Sweet and Swing.