Ad for Joanne Taylor’s Fashion Flashes (bottom) sponsored by John Taylor Dry Goods Company (Kansas City Times November 9, 1933).

Ad for Joanne Taylor’s Fashion Flashes (bottom) sponsored by John Taylor Dry Goods Company (Kansas City Times November 9, 1933).

Ad for Joanne Taylor’s Fashion Flashes (bottom) sponsored by John Taylor Dry Goods Company (Kansas City Times October 24, 1933).

Ad for Joanne Taylor’s Fashion Flashes sponsored by John Taylor Dry Goods Company (Kansas City Times October 19, 1933).

Ad for Joanne Taylor’s Fashion Flashes sponsored by John Taylor Dry Goods Company (Kansas City Times September 25, 1933).

Ad for Joanne Taylor’s Fashion Flashes sponsored by John Taylor Dry Goods Company (Kansas City Times September 5, 1933).

Ad for Joanne Taylor’s Fashion Flashes sponsored by John Taylor Dry Goods Company (Kansas City Times August 24, 1933).

Ad for Joanne Taylor’s Fashion Flashes sponsored by John Taylor Dry Goods Company (Kansas City Times June 12, 1933).

Ad for Joanne Taylor’s Fashion Flashes sponsored by John Taylor Dry Goods Company (Kansas City Times June 7, 1933).

Ad for Joanne Taylor’s Fashion Flashes sponsored by John Taylor Dry Goods Company (Kansas City Times June 1, 1933).

The Travels of Mary Ward‘s sponsorship by Montgomery Ward was dropped in 1937 and in 1938 Caroline Ellis found a new sponsor, General Mills, to bring her new series Caroline’s Golden Store to the airwaves.
