The Sedalia Democrat (January 27, 1946)
Category: Caroline’s Golden Store
From Montgomery Ward to General Mills
The Travels of Mary Ward‘s sponsorship by Montgomery Ward was dropped in 1937 and in 1938 Caroline Ellis found a new sponsor, General Mills, to bring her new series Caroline’s Golden Store to the airwaves.
Caroline Ellis Profile
A nice profile of Caroline Ellis from the Des Moines Tribune (March 3, 1940) during her run with Caroline’s Golden Store.
“Caroline’s Golden Store”
You can read more in my book about how Ellis wove the commercials into the daily scripts of Caroline’s Golden Store in contrast to the standard plugs common on the period’s soap operas (Belvidere Daily Republican, July 27, 1939).
Caroline Ellis Writes Horror
Not sure how accurate this clip from the July 26, 1939, Pittsburgh Press is. Nothing vaguely resembling a horror story has survived in her personal papers.
“Caroline’s Golden Store”
Guila Adams as reported by the Wisconsin State Journal (July 15, 1939).
“Caroline’s Golden Store”
A short bio of Caroline Ellis from the July 3, 1939 Pittsburgh Press.
“Caroline’s Golden Store”
Virginia Jones was identified as one of the cast members of Caroline’s Golden Store in this June 6, 1939 Pittsburgh Press note.
“Caroline’s Golden Store”
This plug for the debut broadcast of Caroline’s Golden Store (Monday, June 5) is from the Cincinnati Enquirer.
Wistful Vistas 