Texas Rangers Promotional Portfolio pg. 16

Fun publicity pictures of the Texas Rangers’ time under Kellogg sponsorship in 1937 as The Box K Ranch Boys. Beginning in 1941 the Texas Rangers began recording literally hundreds of songs that were sponsored by Kellogg’s in a number of Texas markets. After the cereal maker dropped the band the band’s transcription library was rented out to radio stations across the country. It became a significant source of income even as the group was disbanded through World War II.

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Texas Rangers Promotional Portfolio pg. 15

A list of the original stations broadcasting the Texas Rangers’ 65-episode transcribed series Life on the Red Horse Ranch. My overview of the series is included in the ultimate reference volume of Western old-time radio, Radio Rides the Range, edited by Jack French and David Siegel. I will post my published article on the series on this blog later.

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